Lotus Institute of Management trains students for the future in the context of rapidly changing era of globalization, liberalized economy & Management revolution. Research and publications contribute substantially to a B-School endeavor to offer quality education in Management, Every single step however it is small, in his direction speaks not only about the direction chosen but also the commitment and shaping of the vision by the faculty and students alike. Keeping in view the above objective and mission, Lotus Institute of Management brings out Annually refereed management journal i.e. Marketing Zephyr & Lotus Journal of HR (Coming Soon)
Welcome to Lotus Institute of Management Publications...
Journals........
Marketing Zephyr......
The Marketing Zephyr is a Annual journal of the Lotus Institute of Management, Bareilly. It is available online as well as in hard print to be published thereafter. The journal would carry empirical study based research papers as well as popular articles on management, business and economic scenario. It proposes to cover diverse areas of management viz. marketing, production, finance, human resource management, operations research, materials management, management of change organization culture, organization development, knowledge management, time management, stress management and so on.it also proposes to cover business and economic affairs,
H.R Journal......
Lotus Journal of Human Resource is the forum for scholars and professionals concerned with the expanding role of Human Resource in a fast-changing global environment, the journal focuses on future trends in Human Resource , drawing on empirical research in the areas of Strategic Management, International Business, Organizational Behaviour, Personnel Management and Industrial Relations that arise from:
- Internationalization
- Technological change
- Market integration
- New concepts of line management
- Increased competition
- Changing corporate climates \